Mobile as 7th of the Mass Media

Excerpt from brand new book
Mobile as 7th of the Mass Media
Cellphone, Cameraphone, iPhone, Smartphone
by Tomi T Ahonen

The cellphone is emerging as a mass media
Twice as many cellphones as TV sets
Three times as many cellphone subscribers as internet users
Four times as many cellphones as PC sets
Five times as many cellphones as automobiles
31% of all music dollars spent worldwide already go to a wide array of cellphone based music services
20% of videogaming software revenues
Advertising, news, TV, internet giants, social networking and even Hollywood movies and printed books are now rushing to capture their share of the 7th of the Mass Media