SMS & MMS Penetration in APAC 2008

SMS Penetration in Select Countries in Asia-Pacific, by Age, 2008 (% of population)

AGE RANGE.......<25yrs......25+yrs
Australia.................92.0%..........76.7%
Hong Kong..............63.3%..........44.4%
Indonesia................38.6%..........30.0%
Malaysia ................70.8%..........47.0%
Philippines.............47.0%..........49.8%
New Zealand..........74.6%..........73.0%
Singapore...............92.8%..........65.6%
Taiwan....................83.1%..........42.7%
Thailand.................86.4%..........73.3%

MMS Penetration in Select Countries in Asia-Pacific, by Age, 2008 (% of population)

AGE RANGE......<25yrs......25+yrs
Australia.................24.1%..........13.0%
Hong Kong..............24.6%..........13.8%
Indonesia................3.5%............1.9%
Malaysia ................12.9%..........4.8%
Philippines.............16.0%..........19.6%
New Zealand..........3.1%............1.4%
Singapore...............36.2%..........17.2%
Taiwan....................7.2%............3.0%
Thailand.................35.1%..........20.9%

Source: Nielsen Media Index and Nielsen Panorama as cited in press
release, October 21, 2008