Tradtional Ad Revenue % Decline 08-09

Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS.
The only major growth area: Online ad spending. Internet ads -- display only -- increased 7% in 2009, according to the report.
Meanwhile, TV ad spending fell 10%, as cable outperformed network TV, and spot spending fell dramatically, as political ads from 2008 weren't around in 2009. Magazines dropped 17%, newspapers and radio each dropped 20%, and outdoor fell 13%.

Online consumption habits grow in Aisa

By: Ben Burrowes, Singapore, Marketing Interactive

• Microsoft and Synovate release findings
• 11 markets surveyed in Asia
• Online the top media consumed

Asia - The internet is the most popular media for business leaders and young people in Asia to consume, according to a new study from Synovate and Microsoft Advertising.

The PAX Affluent Survey for Q1-4 2008 offers insights into the media consumption habits of the affluent population in 11 markets across Asia. The survey confirmed that the internet has become a major medium for marketers to engage with the region's affluent and business executives. The region's affluent segment and business executives spend more than 37% of their media time on the internet, as compared to TV, newspapers and magazines.

The survey also found that business leaders and top management engage the most time on the internet, while the young upmarket audience spends more than 900 minutes per week on the internet.

The Synovate PAX Affluent Survey tracks media, prosperity and influence in 11 markets across Asia, measuring the top 22% of population in the surveyed markets. A total of 1,700 samples per market were interviewed per annum via telephone.

The 11 markets surveyed include Australia (Melbourne/Sydney), Bangkok, Hong Kong, India (Bangalore, Mumbai, New Delhi), Jakarta, Kuala Lumpur, Manila, Seoul, Singapore, Taipei and Tokyo.

Mobile as 7th of the Mass Media

Excerpt from brand new book
Mobile as 7th of the Mass Media
Cellphone, Cameraphone, iPhone, Smartphone
by Tomi T Ahonen

The cellphone is emerging as a mass media
Twice as many cellphones as TV sets
Three times as many cellphone subscribers as internet users
Four times as many cellphones as PC sets
Five times as many cellphones as automobiles
31% of all music dollars spent worldwide already go to a wide array of cellphone based music services
20% of videogaming software revenues
Advertising, news, TV, internet giants, social networking and even Hollywood movies and printed books are now rushing to capture their share of the 7th of the Mass Media