Mobile Web Experience Benchmark Data for the Airline, Banking and Search Industries

Gomez and dotMobi Publish Latest Mobile Web Experience Benchmark Data for the Airline, Banking and Search Industries

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12 May 2009

New Benchmarks Find that Gap between Mobile and Fixed Web Performance is Widening

Lexington, Massachusetts, May 12, 2009 — Today, Gomez, Inc., the leader* in web application experience management and web performance benchmarking, and dotMobi, the company behind the .mobi Internet domain for identifying content that works on mobile phones, published the April results of their Mobile Web Experience Benchmarks. The first-of-their kind Gomez / dotMobi benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites — readiness, discoverability, speed, success and consistency.

The new benchmark data reveals that mobile Web sites were almost nine percent slower in April than in March. Conversely, fixed Web sites loaded three percent faster in April than in March, according to data from Gomez’s 18 Home Page Web Performance Benchmarks, revealing a widening performance gap between the mobile and fixed Web.

April data for the Mobile Web Experience Benchmarks is now available at:

Airlines
Banking
Search

Benchmarks Testing Five Critical Mobile Web Experience Metrics

The Gomez / dotMobi benchmarks combine Gomez’s industry-leading web experience measurement methodology for the traditional PC-based Web with tools from dotMobi to test mobile Web performance across major wireless networks. The benchmarks test these five core metrics:

Discoverability — how readily a consumer can find the mobile Web site using different URLs.
Readiness — how well the mobile Web site renders on popular mobile devices.
Availability — the percentage of successful transactions or the availability of a Web page.
Response time — how long each page takes to download and the duration of an entire transaction.
Consistency — how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

“As mobile Web usage becomes more commonplace, consumers naturally have high expectations for the mobile Web experience that brands provide. However April’s data proves that delivering quality experiences on the mobile Web continues to be a challenge for many businesses,” said Matt Poepsel, Gomez’s VP of Performance Strategies. “What’s more, bridging the performance gap between the mobile and fixed Web should also be a concern for brand managers and their technical teams. They need to be able to speedily pinpoint, diagnose and correct performance issues, whether they occur on the mobile Web, the fixed Web, or both.”

On April 21, Gomez announced new capabilities for testing, monitoring and benchmarking the performance of mobile Web sites, mobile applications and SMS services. See Gomez Expands Web Experience Management Suite to Encompass Mobile Web Sites & Applications