Showing posts with label japan. Show all posts
Showing posts with label japan. Show all posts
Friday, November 13, 2009
Tuesday, September 15, 2009
Developing for mobile web in Japan
Useful links for mobile web dev in Japan
http://andreas.web-graphics.com/mobile/
http://www.techcrunch.com/2008/08/09/japan%E2%80%99s-super-advanced-mobile-web-too-unique-to-serve-as-a-global-blueprint/
SUMMARY
Technologies as (X)HTML, CSS, ECMAscript and the DOM—“web standards”, in short—are the buzzwords among web developers nowadays. Created by the World Wide Web Consortium (W3C) and originally only deployed on a handful of sites, web standards are fast becoming the preferred way for putting content online. The benefits are said to be numerous: pages are lighter and load faster, coding and maintaining a site is less time consuming, search engines can index pages more accurately and disabled users have the advantage of improved accessibility. Additionally, there is the promise of forward compatibility—designs that adhere to web standards are supposed to render on any exotic or even future browsing device, PDA and cellphone browsers being a good example.
One should expect that Japan, with its high penetration rate of advanced mobile handsets, has found the way to standards compliant web design long before anyone else. The reality is different though. Most Japanese websites consist of non-standard markup and are designed with a handful of desktop based browsers in mind—to cellphone users, three flavors of so called “mobile versions” are served, each targeting a different group of mobile browsers. Needless to say, this is a completely different picture than the one-serves-all logic behind web standards.
http://andreas.web-graphics.com/mobile/
http://www.techcrunch.com/2008/08/09/japan%E2%80%99s-super-advanced-mobile-web-too-unique-to-serve-as-a-global-blueprint/
SUMMARY
Technologies as (X)HTML, CSS, ECMAscript and the DOM—“web standards”, in short—are the buzzwords among web developers nowadays. Created by the World Wide Web Consortium (W3C) and originally only deployed on a handful of sites, web standards are fast becoming the preferred way for putting content online. The benefits are said to be numerous: pages are lighter and load faster, coding and maintaining a site is less time consuming, search engines can index pages more accurately and disabled users have the advantage of improved accessibility. Additionally, there is the promise of forward compatibility—designs that adhere to web standards are supposed to render on any exotic or even future browsing device, PDA and cellphone browsers being a good example.
One should expect that Japan, with its high penetration rate of advanced mobile handsets, has found the way to standards compliant web design long before anyone else. The reality is different though. Most Japanese websites consist of non-standard markup and are designed with a handful of desktop based browsers in mind—to cellphone users, three flavors of so called “mobile versions” are served, each targeting a different group of mobile browsers. Needless to say, this is a completely different picture than the one-serves-all logic behind web standards.
Tuesday, September 8, 2009
Mobext Releases Global Mobile Insight
Analysis Finds US Market Closing Gap in Mobile Technology Adoption, Primed for Surge in Mobile Marketing Opportunities
VIEW REPORT
SMS/MMS, Location-Based Marketing, Mobile Web and Branded Content Key Pillars for Mobile Marketing Growth ~
July 29, 2009 – In a report released today by leading mobile marketing specialist Mobext (www.mobext.com), part of Havas Digital, new analysis finds that the US mobile services market has accelerated quickly and has now nearly caught up with traditional leaders Asia and Europe in terms of consumers’ mobile habits and available technologies, laying the groundwork for a surge in mobile marketing opportunities.
Given consumers’ rapid adoption of the mobile platform and the ensuing growth of the mobile marketing industry at-large, Mobext’s Global Mobile Insight identifies four key pillars - SMS/MMS messaging, location-based marketing, the Mobile Web and branded content – that will be increasingly important channels for marketers to consider as part of their overall marketing mix.
“As advanced mobile devices – particularly the iPhone – continue to gain market share and traction with mainstream consumers, a brand’s mobile presence and marketing efforts will be a critical part of its overall marketing strategy,” said Phuc Truong, US Managing Director of Mobext.
Other key findings include:
Japan’s booming mobile commerce landscape demonstrates the potential future of the retail market for the rest of the world. Shopping online via mobile devices is already a mainstream activity in Japan; eMarketer states that Japan’s m-commerce is expected to grow 45 percent to USD$ 26 billion in 2011, compared to 2007.
A brand’s digital communications should be tailored to mobile’s ‘on-the-go’ mentality; mobile’s smaller screen space, utility and simplistic scrolling vs. a traditional mouse should be considered.
Mobile video/TV applications will take some time to reach critical mass, but will gain popularity in years to come. However, given bandwidth costs and a limited viewing au¬dience, ad-supported models are unlikely to be sustainable in the near term.
VIEW REPORT
SMS/MMS, Location-Based Marketing, Mobile Web and Branded Content Key Pillars for Mobile Marketing Growth ~
July 29, 2009 – In a report released today by leading mobile marketing specialist Mobext (www.mobext.com), part of Havas Digital, new analysis finds that the US mobile services market has accelerated quickly and has now nearly caught up with traditional leaders Asia and Europe in terms of consumers’ mobile habits and available technologies, laying the groundwork for a surge in mobile marketing opportunities.
Given consumers’ rapid adoption of the mobile platform and the ensuing growth of the mobile marketing industry at-large, Mobext’s Global Mobile Insight identifies four key pillars - SMS/MMS messaging, location-based marketing, the Mobile Web and branded content – that will be increasingly important channels for marketers to consider as part of their overall marketing mix.
“As advanced mobile devices – particularly the iPhone – continue to gain market share and traction with mainstream consumers, a brand’s mobile presence and marketing efforts will be a critical part of its overall marketing strategy,” said Phuc Truong, US Managing Director of Mobext.
Other key findings include:
Japan’s booming mobile commerce landscape demonstrates the potential future of the retail market for the rest of the world. Shopping online via mobile devices is already a mainstream activity in Japan; eMarketer states that Japan’s m-commerce is expected to grow 45 percent to USD$ 26 billion in 2011, compared to 2007.
A brand’s digital communications should be tailored to mobile’s ‘on-the-go’ mentality; mobile’s smaller screen space, utility and simplistic scrolling vs. a traditional mouse should be considered.
Mobile video/TV applications will take some time to reach critical mass, but will gain popularity in years to come. However, given bandwidth costs and a limited viewing au¬dience, ad-supported models are unlikely to be sustainable in the near term.
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