Just The Facts...
Apropos to the Consumer Electronics Show, but equally valuable as a benchmark of the Electronic Media Industry starting out in 2010, Nielsen releases a fact sheet appended with the prediction that " ... In 2010 we see a continuation, if not an acceleration, of current trends with consumers watching and connecting more."
TV
Mobile
Smartphones
Social Networking
Internet
Game Consoles
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=120071&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=just%20the%20facts&page_number=0
Showing posts with label statistics. Show all posts
Showing posts with label statistics. Show all posts
Monday, January 11, 2010
Tuesday, September 22, 2009
Hong Kong Market Stats May 2009
Mobile subscriber penetration rate (May 09) 167.80%
Mobile subscribers (May 09) 11,757,749
2.5G and 3G mobile subscribers (May 09) 4,160,627
Household fixed line penetration rate (May 09) 99.70%
Household broadband penetration rate (May 09) 78.70%
Public Wi-Fi access points (July 09) 8,612
Mobile subscribers (May 09) 11,757,749
2.5G and 3G mobile subscribers (May 09) 4,160,627
Household fixed line penetration rate (May 09) 99.70%
Household broadband penetration rate (May 09) 78.70%
Public Wi-Fi access points (July 09) 8,612
Tuesday, September 8, 2009
Mobext Releases Global Mobile Insight
Analysis Finds US Market Closing Gap in Mobile Technology Adoption, Primed for Surge in Mobile Marketing Opportunities
VIEW REPORT
SMS/MMS, Location-Based Marketing, Mobile Web and Branded Content Key Pillars for Mobile Marketing Growth ~
July 29, 2009 – In a report released today by leading mobile marketing specialist Mobext (www.mobext.com), part of Havas Digital, new analysis finds that the US mobile services market has accelerated quickly and has now nearly caught up with traditional leaders Asia and Europe in terms of consumers’ mobile habits and available technologies, laying the groundwork for a surge in mobile marketing opportunities.
Given consumers’ rapid adoption of the mobile platform and the ensuing growth of the mobile marketing industry at-large, Mobext’s Global Mobile Insight identifies four key pillars - SMS/MMS messaging, location-based marketing, the Mobile Web and branded content – that will be increasingly important channels for marketers to consider as part of their overall marketing mix.
“As advanced mobile devices – particularly the iPhone – continue to gain market share and traction with mainstream consumers, a brand’s mobile presence and marketing efforts will be a critical part of its overall marketing strategy,” said Phuc Truong, US Managing Director of Mobext.
Other key findings include:
Japan’s booming mobile commerce landscape demonstrates the potential future of the retail market for the rest of the world. Shopping online via mobile devices is already a mainstream activity in Japan; eMarketer states that Japan’s m-commerce is expected to grow 45 percent to USD$ 26 billion in 2011, compared to 2007.
A brand’s digital communications should be tailored to mobile’s ‘on-the-go’ mentality; mobile’s smaller screen space, utility and simplistic scrolling vs. a traditional mouse should be considered.
Mobile video/TV applications will take some time to reach critical mass, but will gain popularity in years to come. However, given bandwidth costs and a limited viewing au¬dience, ad-supported models are unlikely to be sustainable in the near term.
VIEW REPORT
SMS/MMS, Location-Based Marketing, Mobile Web and Branded Content Key Pillars for Mobile Marketing Growth ~
July 29, 2009 – In a report released today by leading mobile marketing specialist Mobext (www.mobext.com), part of Havas Digital, new analysis finds that the US mobile services market has accelerated quickly and has now nearly caught up with traditional leaders Asia and Europe in terms of consumers’ mobile habits and available technologies, laying the groundwork for a surge in mobile marketing opportunities.
Given consumers’ rapid adoption of the mobile platform and the ensuing growth of the mobile marketing industry at-large, Mobext’s Global Mobile Insight identifies four key pillars - SMS/MMS messaging, location-based marketing, the Mobile Web and branded content – that will be increasingly important channels for marketers to consider as part of their overall marketing mix.
“As advanced mobile devices – particularly the iPhone – continue to gain market share and traction with mainstream consumers, a brand’s mobile presence and marketing efforts will be a critical part of its overall marketing strategy,” said Phuc Truong, US Managing Director of Mobext.
Other key findings include:
Japan’s booming mobile commerce landscape demonstrates the potential future of the retail market for the rest of the world. Shopping online via mobile devices is already a mainstream activity in Japan; eMarketer states that Japan’s m-commerce is expected to grow 45 percent to USD$ 26 billion in 2011, compared to 2007.
A brand’s digital communications should be tailored to mobile’s ‘on-the-go’ mentality; mobile’s smaller screen space, utility and simplistic scrolling vs. a traditional mouse should be considered.
Mobile video/TV applications will take some time to reach critical mass, but will gain popularity in years to come. However, given bandwidth costs and a limited viewing au¬dience, ad-supported models are unlikely to be sustainable in the near term.
Wednesday, May 20, 2009
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